Job description:
May perform analysis as required to drive/support GTM activities such as competitive GTM activity (spending trends, website content/presentation, promotional offerings) and synthesis of syndicated and/or primary research
Collaborate with Marketing Communications/other teams to execute GTM plans
Track/report program/campaign metrics versus predetermined goals/benchmarks
May develop/communicate closed-loop post-analysis of assigned programs
Secure/coordinate messaging and content for GTM programs and vehicles
Perform marketing operations activities as required, e.g., Siebel Marketing Resource Management (MRM) /Customer Relationship Management (CRM), PO/accrual management, collateral fulfillment
Recommend/deploy marketing programs that drive demonstrable revenue, share gains and customer engagement

Education and Experience Required:
Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field? Master of Business Administration (MBA) preferred
4+ years marketing experience within the IT industry
Sales and/or channel experience a plus

Knowledge and Skills Required:
Knowledge of marketing principles, practices, tactics and tools
Knowledge of advertising/direct marketing agency practices and procedures
Understanding of offering category and HP offerings/strategy
Project and budget management skills
Strong written/oral communications
Strong analytical skills
Good interpersonal skills
Ability to work as part of a team
Ability to interface effectively with multiple levels of the organization and functional disciplines
Influencing skills
Critical Competencies to Drive Business Results:

Marketing Effectiveness
Understands the financial impact of marketing (including Return on Marketing Investment (ROMI).

Customer-Specific Propositions
Uses insight to develop custom product and service propositions for key segments.

ROI Tracking and Reporting
Establishes initiative-related metrics and measurement strategies to track Return on Investment (ROI) and measurably validate the success of marketing programs and use of Marketing Development Funds (MDF) resources.

Marketing Basics
Understands and appropriately applies key marketing fundamental concepts, processes and practices related to manipulate customer demand and motivate channels.

Marketing Resources
Uses HP and industry marketing resources expertly to access and apply relevant data or information in development or decision making.

HP Marketing Strategy
Understands and effectively integrates HP's strategic marketing direction with task-oriented goals and initiatives.

Customer Insight Marketing
Generates and applies actionable insights to build competitive advantage.

HP Marketing Partners
Understands HP's marketing partners and their specific contribution to achieving HP's marketing goals.

Change Management
Develops methods for supporting innovation and change across the organization.

Problem Solving
Approaches problems in a rational manner using sound strategies that ensure comprehensive understanding and effective resolution.

Please apply online at: www.hp.com/go/jobs (ref 377518)